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12 Thoughts for Marketing: The Condensed Version
1. The Power of Words.. One and Two Word Headlines are real Attention Grabbers! Remember that your HEADLINE is the most important part of your ad. Use Power Words - For a reference list of the some of the best Power Words check: http://www.MakingProfit.com/mp/powerwords.html What, Where, Why, Who and How - One of the quickest ways to grab attention, is to pose a question to your readers they can`t help but answering! Use Facts - Although "Power" words are great eye catchers and help the flow of your copy, nothing beats providing facts and product details. Try "Dramatizing" your facts or use "Human Interest" Facts. Use Adjectives and Adverbs. If you are a writer or have ever studied writing, I`m sure that your instructors have burned into your mind, the fact that you need to minimize the use of adjectives and adverbs. Well, I`m here to tell you that they are wrong...well at least in the copywriting arena that is. Write, rewrite, rewrite, rewrite and re-write again... 2. Testimonials: Show you prospect how your product has helped others. One Testimonial is Worth a Thousand Words. 3. Make it convenient to do business with you: No Obligation Inquiries - Many consumers...
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Are You Spending 75% of Your Time Marketing Your Affiliate
How important do you think it is to market your affiliate programs? Most would probably say it’s quite important. I would say it is the difference between success and failure for the affiliate. The more time you spend marketing your affiliate programs the more successful you will be. The ‘Super Affiliates’ spend 75% of their time marketing their affiliate programs. This means they only spend 25% of their time working on their affiliate programs. Contrast this to most affiliates who spend about 10% to 20% of their time marketing their affiliate programs. You may have heard the statistic that between 80% and 90% of all affiliates make little or no money each month from affiliate programs. A big reason for this is LACK OF MARKETING. Just because it’s an affiliate program does not mean you do not have to spend time marketing it. Treat each affiliate program you belong to as if it were your own product. This will force you to concentrate more of your efforts on marketing. By thinking like the "owner" rather than the "affiliate" you will automatically focus on what is important to make the sale. In fact, you could say you have to spend MORE...
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Home Business Challenges
Thanks to the Internet, just about any type of business can be run from home—even a retail sales business! However, working from home is much harder than you might think. Here is what you need to know if you are interested in starting your own home business: Home Businesses Cost Money You have probably been advised to save up six months' worth of living expenses before embarking on a new business venture—especially a home business venture. What many people will forget to tell you, however, is that starting a business also costs money! While running the business from your home will certainly cut down on expenses, you will still need to cover the cost of business registration and licenses. You will also need to pay the legal fees for incorporation, should you decide to incorporate your business. Make sure that you understand the costs involved in starting a business and factor that amount into your expenses. Home Businesses Pose Challenges that Other Businesses Don't When you run your business from home, you are subject to many distractions that aren't there when you operate from an outside location. How likely are you to be tempted to watch television when you are...
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The Power Of An In House Opt-In Mailing List
Much is said on the Internet today about Email Marketing and why it is so important to your web business. If that is really the case, then why do I get so mad when my mailbox fills up with six gazillion emails that I never asked for. Better yet, they tell me in the email that, "You signed up with one of our marketing partners." "No way," I say. The email address that they are using is one that I use exclusively as a promotional address. Meaning, I use it to receive response mail from a group of targeted individuals, not when signing up for things. You know - This is a nice time for a little break in my point. Don't you just get tired of people lying to you about how they got your email address? Well here is what I do. Since I have my own domain (several actually), I can have as many email addresses as I wish. I give out the web site name as the front half (left of the @) and my domain name on the back half (right of the @). So if I sign up for an account at NBC.com, I...
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Online Business Articles
Home Business Challenges
Thanks to the Internet, just about any type of business can be run from home—even a retail sales business! However, working from home is much harder than you might think. Here is what you need to know if you are interested in starting your own home business: Home Businesses Cost Money You have probably been advised to save up six months' worth of living expenses before embarking on a new business venture—especially a home business venture. What many people will forget to tell you, however, is that starting a business also costs money! While running the business from your home will certainly cut down on expenses, you will still need to cover the cost of business registration and licenses. You will also need to pay the legal fees for incorporation, should you decide to incorporate your business. Make sure that you understand the costs involved in starting a business and factor that amount into your expenses. Home Businesses Pose Challenges that Other Businesses Don't When you run your business from home, you are subject to many distractions that aren't there when you operate from an outside location. How likely are you to be tempted to watch television when you are...
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The Power Of An In House Opt-In Mailing List
Much is said on the Internet today about Email Marketing and why it is so important to your web business. If that is really the case, then why do I get so mad when my mailbox fills up with six gazillion emails that I never asked for. Better yet, they tell me in the email that, "You signed up with one of our marketing partners." "No way," I say. The email address that they are using is one that I use exclusively as a promotional address. Meaning, I use it to receive response mail from a group of targeted individuals, not when signing up for things. You know - This is a nice time for a little break in my point. Don't you just get tired of people lying to you about how they got your email address? Well here is what I do. Since I have my own domain (several actually), I can have as many email addresses as I wish. I give out the web site name as the front half (left of the @) and my domain name on the back half (right of the @). So if I sign up for an account at NBC.com, I...
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