Online Business Articles

Good writing is an absolutely essential skill for doing business online. Whether you're writing a newsletter article, an ebook, website copy, a special report, or an advertisement, your primary goal is the same: you want to GRAB and HOLD your reader's attention. Here are some "tried and true" methods for improving your business writing skills: Know your intentions -------------------- What is your goal in writing this particular piece? Do you want your reader to click on an advertising link? Visit your website? Subscribe to your newsletter? Whatever your goals, make sure your copy directs the reader toward the action that you want them to take. Providing appropriate links is a foregone conclusion. But your copy should focus the reader on your goal and make them want to take action. Know your readers ----------------- Who are you writing for? If you're working on ad copy, your title and the medium in which you advertise is all- important, and will determine who will be reading the ad. If you're writing for newsletter publication, know the publication and the kinds of people who are likely to subscribe to it. Instead of using the same pre-written ad material for many different situations, change the...
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12 Thoughts for Marketing: The Condensed Version

1. The Power of Words.. One and Two Word Headlines are real Attention Grabbers! Remember that your HEADLINE is the most important part of your ad. Use Power Words - For a reference list of the some of the best Power Words check: http://www.MakingProfit.com/mp/powerwords.html What, Where, Why, Who and How - One of the quickest ways to grab attention, is to pose a question to your readers they can`t help but answering! Use Facts - Although "Power" words are great eye catchers and help the flow of your copy, nothing beats providing facts and product details. Try "Dramatizing" your facts or use "Human Interest" Facts. Use Adjectives and Adverbs. If you are a writer or have ever studied writing, I`m sure that your instructors have burned into your mind, the fact that you need to minimize the use of adjectives and adverbs. Well, I`m here to tell you that they are wrong...well at least in the copywriting arena that is. Write, rewrite, rewrite, rewrite and re-write again... 2. Testimonials: Show you prospect how your product has helped others. One Testimonial is Worth a Thousand Words. 3. Make it convenient to do business with you: No Obligation Inquiries - Many consumers...
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