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Online Business Articles
12 Thoughts for Marketing: The Condensed Version
1. The Power of Words..
One and Two Word Headlines are real Attention
Grabbers! Remember that your HEADLINE is the most
important part of your ad.
Use Power Words - For a reference list of the some
of the best Power Words check:
http://www.MakingProfit.com/mp/powerwords.html
What, Where, Why, Who and How - One of the quickest
ways to grab attention, is to pose a question to
your readers they can`t help but answering!
Use Facts - Although "Power" words are great eye
catchers and help the flow of your copy, nothing
beats providing facts and product details. Try
"Dramatizing" your facts or use "Human Interest"
Facts.
Use Adjectives and Adverbs. If you are a writer or
have ever studied writing, I`m sure that your
instructors have burned into your mind, the fact
that you need to minimize the use of adjectives and
adverbs. Well, I`m here to tell you that they are
wrong...well at least in the copywriting arena that
is.
Write, rewrite, rewrite, rewrite and re-write again...
2. Testimonials:
Show you prospect how your product has helped
others.
One Testimonial is Worth a Thousand Words.
3. Make it convenient to do business with you:
No Obligation Inquiries - Many consumers...
Read moreAre You Spending 75% of Your Time Marketing Your Affiliate
How important do you think it is to market your affiliate
programs? Most would probably say it’s quite important.
I would say it is the difference between success and failure
for the affiliate. The more time you spend marketing your
affiliate programs the more successful you will be.
The ‘Super Affiliates’ spend 75% of their time marketing their
affiliate programs. This means they only spend 25% of their
time working on their affiliate programs.
Contrast this to most affiliates who spend about 10% to 20% of
their time marketing their affiliate programs.
You may have heard the statistic that between 80% and 90% of
all affiliates make little or no money each month from
affiliate programs. A big reason for this is LACK OF MARKETING.
Just because it’s an affiliate program does not mean you do not
have to spend time marketing it.
Treat each affiliate program you belong to as if it were your
own product. This will force you to concentrate more of your
efforts on marketing. By thinking like the "owner" rather than
the "affiliate" you will automatically focus on what is
important to make the sale.
In fact, you could say you have to spend MORE...
Read moreSearch Online Business
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Online Business Articles
Creating a Personal Development Business Can Help You Help Others
Personal development business opportunities are not a new concept, but they’ve certainly gained in popularity over the course of the past several years. Starting a personal development business is not for everyone. Creating and holding self improvement seminars, writing and selling personal development books, making appearances and working overtime to help people help themselves - it’s not everyone's cup of tea. In all fairness, it takes a certain type of person to be able to have a personal development business, but those who are able to achieve it are known to have fulfilling and prosperous lives. How do you know if a personal development business may be in the business cards for you? Read on for a little more information and see if personal development seminars with you as the star of the show may work well with your career goals.
You Enjoy Personal Development Seminars
Yes, you read the subheader correctly. If you actually enjoy personal development seminars and find them enlightening, the personal development business may be a great way to find career fulfillment. On the other hand if you hate the personal development events you have attended, but you understand how they could be better—or more useful—for...
Read more
Good writing is an absolutely essential skill for doing
business online. Whether you're writing a newsletter
article, an ebook, website copy, a special report, or an
advertisement, your primary goal is the same: you want to
GRAB and HOLD your reader's attention. Here are some "tried
and true" methods for improving your business writing
skills:
Know your intentions
--------------------
What is your goal in writing this particular piece? Do you
want your reader to click on an advertising link? Visit your
website? Subscribe to your newsletter? Whatever your goals,
make sure your copy directs the reader toward the action
that you want them to take. Providing appropriate links is a
foregone conclusion. But your copy should focus the reader
on your goal and make them want to take action.
Know your readers
-----------------
Who are you writing for? If you're working on ad copy, your
title and the medium in which you advertise is all-
important, and will determine who will be reading the ad.
If you're writing for newsletter publication, know the
publication and the kinds of people who are likely to
subscribe to it.
Instead of using the same pre-written ad material for
many different situations, change the...
Read more